RJ’s story starts way back in the 1995 in Levin, NZ when licorice-loving Roger Halliwell and his son Regan James (that's where they got RJ's name from!) started making licorice with the belief they could make it better than anything they could buy.
Roger and Regan had big dreams for RJ's and by 1998, they were delighted to be market leaders. The factory in Levin was cranking, with tonnes of licorice being made daily to satisfy demand. Even with a booming factory and a team of lolly makers perfecting the recipe, Roger and RJ weren't done. “What if we coated our licorice with chocolate?” they wondered. Marrying together licorice and chocolate was no easy task. During their many tests a thought occurred to them... “what if we put the chocolate inside the licorice?” And so, in the year 2000, this dream came true. The arrival of the RJ’s iconic licorice choc log, a world first. Licorice lovers around the world couldn’t get enough of it. Another variation is the Raspberry Choc Log -a Raspberry licorice with a Belgium chocolate filling. Mmmm... so good!
RJ's Raspberry Choc Log